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on’t even bring clothes. I would simply have the rental platform deliver the garments to my hotel befo
re the trip. I’d then return them without having to go through all the hassle of doing laundry,” she says.上海品茶微信女神会所
“I think women just need different clothes instead of new clothes. I don’t need a closet that is larger than necessary to p
上海品茶微信rove myself. My professional achievements are my most glittering accessories,” she adds.
She is so proud of adopting this approach that she openly admits to her friends that she rents cloth
es instead of buying them. She has even recommended clothing rental services to many of her peers.上海品茶微信女神会所
Consumers like Shen, who are open to renting fashion items, are driving the sharing econo
上海品茶微信my within the fashion industry, which has been slow to jump on the bandwagon, says Clement Tang, CEO of Le To
e China, an online clothing rental company that originated in San Francisco in 2012.
According to the State Information Center, China’s sharing economy was worth 2.94 trilli上海品茶微信女神会所
on yuan by 2018, an increase of 41 percent year-on-year, and more than 760 mill
ion Chinese-over half the country’s population-have paid for shared services or products.
上海品茶微信The center also estimated that the annual growth rate in the sharing economy in China would remain steady at around 30 percent over the next three years.
A consumer survey by consultancy firm Mintel found that transportation remains the most popular上海品茶微信女神会所
segment in the sharing economy. Among the 3,000 consumers polled by the consultancy, 91 percent said the
y have paid to share car rides or bicycles. In contrast, clothing is the second least popular category, above mothe上海品茶微信
r care and baby products, with only 9 percent of the interviewees saying they pay for such services.
Rachel Botsman, the author of What’s Mine is Yours: The Rise of Collaborative Consumption, noted in o上海品茶微信女神会所
ne of her TED talks that the rise of the sharing economy in other fields has provided a basis for the deva
luation of ownership in fashion, where there has long been “a stigma behind rental”.上海品茶微信
According to its website, TED is “a nonpartisan nonprofit (organi
zation) devoted to spreading ideas, usually in the form of short, powerful talks”.上海品茶微信女神会所
“Clothing rental could be the next big revolution for the fashion industry, after the rise of fast fashion and e-commerce,” says Tang.